In the business world, sales and marketing disciplines are filled with buzzwords designed to make their vague assumptions of human behavior sound scientific. In the Special Research Division of NA Trading and Technology, our mission is to bring the scientific method to bear on these assumptions, to study market behavior and consumer opinion in controlled environments with live subjects.

Under the leadership of head scientists Dr. Anteras Bashir and Dr. Tatyana Ivannovich-Boleras, our teams have conducted hundreds of experiments that have yielded oftentimes surprising results. And with each study, the direction and practices of NA Trading and Technology have become more focused and successful.

Dr. Anteras Bashir A leading researcher in human behavioral studies, Dr. Bashir holds PHDs in Neuroendocrinology, Neuroimmunology, and Marketing. He first rose to the attention of the worldwide community with his paper, Genealogical Preferences in Advertising Susceptibility and has since become known for his unique research into the genealogical bias toward differing advertising vectors. Dr. Bashir joined the NA Trading and Technology Special Research Division in 2003 and co-wrote the internal procedures manual and mapped out the research priorities for the first five years of the SRD.

Dr. Tatyana Ivannovich-Boleras A leading researcher in the human fear response, Dr. Ivannovich-Boleras studied in the former USSR, and later the Ukraine before immigrating to the US specifically to work in the NA Trading and Technology Special Research Division. Dr. Ivannovich-Boleras became known for her well-documented and in-depth studies into the human fear response, the flight or fight reflex, and her use of wild predators – such as bears, lions, and wolves - in her research. Dr. Ivannovich-Boleras joined the NA Trading and Technology Special Research Division in 2003 and co-wrote the internal procedures manual as well as leading the animal handling team in acquisition of assets.